The Net Promoter Score (NPS) can be a great tool to improve the customer satisfaction of your business. It can also help to expand your customer base. NPS is a simple process, but the effects can have a significant impact on your business. Let's look at the advantages of NPS.
1. The NPS Process Is Customer Friendly
How likely is it you would recommend us to a friend or colleague? Determining the NPS requires only asking the single question above. When you ask it, the customer responds with a range from 0 (not at all) to 10 (extremely likely.) It requires minimal effort on their part. By asking only a single question, the customer is more likely to take the time to give an answer. The last thing you want to do is to burden your customers with an exhaustive survey. Since they are not, the customer will provide accurate information and still leave in a good mood.
2. NPS Provides a Target for Focusing Customer Relations Efforts
NPS gives a clear picture of how customers view your products and services. People tend to be conservative when it comes to making a recommendation. By asking this question, you can get a good measure of the customer's satisfaction. Once you have the measurement in place, it gives you a clear goal to focus on while you try to raise it. The goal should be to move all the detractors (those with a score of 0 to 6) to a passive level (7 or 8.) And you should, in turn, move all the passives you can to promoters (9 or 10.) Promoters can do incredible things for your business when it comes to getting the word out.
3. NPS Can Reduce the Cost of Customer Acquisition
The best way of increasing a customer base is by word of mouth. Since the NPS is a direct measure of how likely this is to happen, it gives you a very focused metric on which to improve. You will want to nurture low scoring customers. Doing this will increase the likelihood of future product and service recommendations. Taking care of low scoring customers will also help to keep them coming back for more business. Every saved customer relationship is one you don't have to pay to replace later. This can have a positive impact your bottom line. The NPS can be a simple yet powerful tool in customer relations for your business.
Contact us today for more information on how Accupoint Software can help streamline your customer bench-marking process.
Service supply organizations are always seeking to optimize, by improving customer relationships for greater revenue and cost reductions. The constant demands, adjustments and upkeep of customers requires a more formalized way to compare and service them. That is why customer benchmarking is so key. In today’s post, we will examine a few factors that demonstrate the power and influence of customer benchmarking.
First, customer benchmarking demonstrates the costs and services that each customer is accumulating. It logs every customer interaction and the services provided to them, whether it is in the initial contract or not. This helps to determine the total cost for delivering your product or service to the customer.
Second, customer benchmarking helps to determine the true price of your product or service. A comprehensive software solution can isolate the amount of product and the price that is actually received from the customer. This helps to clarify the true value of the customer when compared to the cost of services.
Finally, you use benchmarking tools to determine the satisfaction and feedback of the customer. The tool automatically sends a survey to key stakeholders at the client company. The survey results are tabulated and provide feedback to provide continual improvement efforts. The data helps managers at your company understand how the customer truly feels about your performance. It also compares the feedback across all the customers to get a true sense of the most loyal and the least loyal accounts.
Accupoint’s solution family has helped many firms benchmark customers, improve satisfaction and meet compliance standards, leading to greater revenue and less costs. For more information about how Accupoint Software can help streamline the management of your customer benchmarking program, please contact us today.
As we continue into our evaluation of the API Spec Q2 standard, we thought we would concentrate on a topic that many organization struggle with, Customer Satisfaction Bench-marking
The API Spec Q2 standard requires us to monitor and work to improve our customer satisfaction. According to the standard:
The organization shall maintain a documented procedure to monitor customer satisfaction. The procedure shall address customer feedback, key performance indicators (KPIs), and other information that the organization monitors to determine whether the organization has met customer requirements. Records of the results of customer satisfaction information shall be maintained (see 4.5).
Having the procedure is not the problem. Obtaining actionable information from the customer is. There are many ways to gauge customer satisfaction; some organizations develop in-depth questionnaires while others rely on the Net Promoter (NPS) format.
Regardless of the collection method, we need to analyze the responses to develop an action plan to drive our continual improvement efforts. Below is a Deming circle, outlining the major components:
For more information on how Accupoint can help you manage the Customer Satisfaction requirements of the API standards, call us toll-free at 800.563.6250 or visit us at www.accupointsoftware.com.