Happy and satisfied customers are the lifeblood of your business. Everybody knows that, but did you know that customer satisfaction should be built into your quality management system (QMS).
When you think about it, quality performance is first and foremost about meeting the needs and expectations of the customer. Therefore, we need to expand our definition of quality management to include customer satisfaction as a means of improving performance over the long term.
The following chart helps to illustrate the concept:
A comprehensive QMS should include components for monitoring and measuring customer feedback. It should contain effective procedures for the receipt, logging, evaluation, investigation & reporting of all issues raised by the customer. The results of this analysis should then be used as a driver for designing and implementing improvements to your system.
For more information on integrating customer satisfaction into your Quality management program, contact the Accupoint team toll-free at 800-563-6250 or visit us on the web at www.accupointsoftware.com